Logos
Marks built to survive scale.
A logo has to work at 16 pixels and on a building. We draw marks on a grid, test them small, flatten them to one colour, and keep only what still reads.
Specimens
How the work looks.
Original studio specimens — illustrative of approach and standard.
Orbit
Aerospace
Ascend
Venture capital
Aperture
Media
Meridian
Financial services
Quarry
Construction
Ledger
Accounting
Signal
Telecoms
Petal
Wellness
What you get
Deliverables.
01
Primary mark
The main lockup, drawn on a construction grid and optically corrected.
02
Monogram
A compact form for avatars, favicons and stamps.
03
Wordmark
Custom-drawn or carefully set lettering with tuned spacing.
04
Responsive variants
Simplified forms that hold up as the mark gets smaller.
05
Clear space & sizing
The rules that stop the mark being crowded or crushed.
06
Full file set
SVG, PDF, PNG — light, dark and single-colour, ready for anything.
Process
How we get there.
Brief
What it has to signal, and everywhere it has to live.
Sketch
Broad exploration, drawn rough and fast.
Refine
Grid construction, optical corrections, small-size testing.
Deliver
Every format and variant, plus usage rules.
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