Creative06 / Art direction

Art direction

Keeping every piece on the same page.

Art direction is the taste layer — the thousand small calls about crop, colour, pacing and restraint that make a body of work feel like it came from one mind.

Specimens

How the work looks.

Original studio specimens — illustrative of approach and standard.

Wide crop
Portrait
Detail
Editorial spread

What you get

Deliverables.

01

Visual research

References and mood, assembled into an argument rather than a collage.

02

Photography direction

Shot lists, lighting, styling and on-set direction.

03

Composition systems

Grids and crops that hold across every format.

04

Colour grading

A consistent treatment applied across the whole library.

05

Editorial layout

Long-form pieces, reports and decks with real typographic care.

06

Asset libraries

Organised, tagged and licensed so the work stays usable.

Process

How we get there.

01

Reference

Gather widely, then cut to a defensible direction.

02

Define

Write the rules — crop, palette, distance, mood.

03

Direct

On set or in review, holding the line on the standard.

04

Curate

Select, grade and organise the final library.